The Fusion of Finance, Banking, and Technology: A New Era of Digital Transformation” was the theme of the open lecture presented by Mrs. Arkida Leka, Head of the Online Banking and Utility Payments Sector in the Digital Channels Department at OTP Bank Albania.
Mrs. Leka spoke about how digital transformations are reshaping the banking landscape:
✅Digital Integration: Banks have invested approximately €70 million in digitalization, enhancing everything from ATMs to e-commerce and online banking platforms.
✅Electronic Payments: Emphasized as game-changers, facilitating everything from domestic transfers to utility payments.
✅Customer Engagement: Strategies to activate the customer base include expanded acceptance of government services and reducing cash transactions.
✅Phygital Experience: The balance between physical presence and digital access is crucial, with developed markets showing a preference for both.
Thank you to everyone who joined us and made this event a success.